Disha Didi is a WhatsApp-based chatbot developed by IDF to provide quick, credible information and respond to individual queries on sexual and reproductive health. Built using the Human-Centered Design methodology, Disha Didi communicates in Hindi and Bengali and is specifically designed to meet the needs of young people, particularly in rural communities. The chatbot also offers an option to connect with a human counsellor for more in-depth guidance. Supported by our on-ground youth leaders in selected geographies, Disha Didi ensures that young people have access to medically accurate, reliable and confidential information as needed.

 

 

 

The Saksham project in Uttar Pradesh, implemented by IDF, focuses on expanding method choices and building private capabilities to address the contraceptive needs of postabortion clients. Key component of the project is the Saksham Helpline, a toll-free service available seven days a week. The helpline offers contraceptive counseling and support, aiding to the decision-making through calls, SMS, and WhatsApp, based on the caller’s preference. The initiative aims to provide information to facilitate the adoption of suitable contraception methods, contributing to improved reproductive health outcomes.

 

 

 

The Vikalp project, implemented by IDF, aims to improve the use of reversible contraceptives among low-parity women in the states of Rajasthan and Madhya Pradesh through demand generation activities and by leveraging existing platforms under Mission Parivar Vikas like Nayi Pahel Kit (NPK) and Saas Bahu Sammelan (SBS).
A vital aspect of the Vikalp project is a toll-free helpline operating seven days a week. This helpline provides contraceptive counselling and personalized guidance to aid decision-making. Through these initiatives, Vikalp strives to empower women with informed choices and enhance accessibility to reproductive healthcare in targeted regions.